MTN Denies Increasing Price Of Recharge Cards

Have you bought MTN recharge cards over the
expected price this year? Retailers of MTN recharge
cards have alleged an increase in the price they buy
recharge cards in bulk as responsible for increase in the
retail price.
Some retailers add N20 over the normal price (based on
value) of all MTN card denominations they sell. For
instance a N200 MTN card may be sold at N220.
The arbitrary increase is applicable to only MTN
recharge cards in most parts of Lagos.
Some retailers said the cards were scarce and dealers
have now capitalised on the scarcity to increase their
retail prices.
"MTN cards are scarce in Lagos and dealers are selling
to us at increased prices, so we too have to add N10 or
more to each denomination to recoup our money," a
retail vendor, Emeka Ogor, told Thisday.
Worried about this development, the management of
MTN has therefore said it has not effected any retail
price increase in any of the recharge card
denominations, stating that the face value of all its
recharge card denominations remain the same.
Corporate Services Executive, MTN, Mr. Wale
Goodluck, said: "We have not effected a price increase
and the retail price of the various denominations of our
recharge cards and recharge vouchers remain the same.
"Our recharge vouchers come in the following
denominations: N1,500, N750, N400, N200 and N100,
and must be sold at the face value."
Disturbed by the new development which started last
week, Goodluck said: "Any such hike is contrary to
MTN's wishes or knowledge. MTN has a well-
established distribution structure and all our authorised
partners within this structure are obliged to sell
recharge cards at their face value.
"Any variance from the authorised face value of
recharge cards is without MTN's knowledge or
authority."
"MTN's 55 million customers can purchase airtime via
recharge cards or recharge vouchers as well as through
a virtual top-up. The airtime recharge options are
generally distributed via a very extensive trade and
distribution network which has over the years
successfully enhanced accessibility to airtime and
customer convenience," he said.
Goodluck assured customers that the company was
working assiduously to arrest the situation and urged its
customers in the affected areas to explore other options
of purchasing their airtime, such as the MTN Virtual
Top Up (VTU) or MTN Auto-Top Up.
Sent from my BlackBerry® wireless handheld from Glo Mobile.

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