D’banj’s Endorsement Deal With Globacom Threatened After Being Featured By KCee
Rumor has it that the Kokomaster — D'banj's multi-
million Naira brand endorsement deal with Globacom
Nigeria is presently being threatened.
Insiders have revealed that the reason is not far from
the fact that he featured in the music video of Emmah,
a song by Kcee, an ambassador of MTN, Globacom's
main rival.
Everyone knows that celebrities are prohibited from
associating with elements of their endorsing companies'
rivals.
It was based on this fact that Tiwa Savage, an
ambassador of MTN; could not perform at the
prestigious Sisters With Soul concert last year.
Omawumi, another Globacom ambassador, was also
affected by her endorsement last year as, when she
wanted to shoot the video of Warn Yourself, the song
in which she featured Wizkid, she had to cut his vocals
from the video as she couldn't feature him in it any
longer because he was an MTN ambassador.
You will also recall that Kunle Afolayan was dropped
by Glo for featuring "Etisalat's now MTN's Saka' in
his hit movie, Phone Swap.
Sent from my BlackBerry® wireless handheld from Glo Mobile.
million Naira brand endorsement deal with Globacom
Nigeria is presently being threatened.
Insiders have revealed that the reason is not far from
the fact that he featured in the music video of Emmah,
a song by Kcee, an ambassador of MTN, Globacom's
main rival.
Everyone knows that celebrities are prohibited from
associating with elements of their endorsing companies'
rivals.
It was based on this fact that Tiwa Savage, an
ambassador of MTN; could not perform at the
prestigious Sisters With Soul concert last year.
Omawumi, another Globacom ambassador, was also
affected by her endorsement last year as, when she
wanted to shoot the video of Warn Yourself, the song
in which she featured Wizkid, she had to cut his vocals
from the video as she couldn't feature him in it any
longer because he was an MTN ambassador.
You will also recall that Kunle Afolayan was dropped
by Glo for featuring "Etisalat's now MTN's Saka' in
his hit movie, Phone Swap.
Sent from my BlackBerry® wireless handheld from Glo Mobile.
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